Telegraph Media Group has teamed up with Gordons gin to produce a trial free newspaper called “The Friday”.
The tabloid-sized, 16-page newspaper will be feature and lifestyle focused, including home, food, lifestyle, trends and fashion, will make its debut on 7 August and will run for six weeks.
It will be handed out at 25 UK railway stations. Although initially a promotional item, it has not been ruled out as a regular product.
The Friday is aimed at high-spending men and women aged between 30 to 55, and will also be distributed free with Friday’s issue of The Daily Telegraph.
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This product will mark the first time TMG has launched a free title.
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