Banks are becoming increasingly nervous about putting their money into businesses that are dependent on advertising, meaning media deals such as the sale of B2B giant Reed Business information could come under pressure, reports The Times.
The concern comes after reports that the group of banks that funded Apax Partners and Guardian Media Group’s £1.26 billion acquisition of Emap’s B2B arm had difficultly passing on some of their lending, and although this will have little impact on Emap, The Times claims it could ‘dampen banks’ enthusiasm’for financing advertising reliant media deals in the future.
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