Report finds 80% of podcasts are listened to at home

Rajar is due to publish a report later this month that will debunk the myth that people mostly listen to podcasts on the move, Press Gazette has learned.

The radio measurement body carried out a survey last autumn (we don’t know the sample size yet) looking into how and when people consume podcasts.

Here are some of the leaked findings:

4.3 million adults have downloaded or subscribed to a podcast.
Of these, 80 per cent listen to podcasts at home – mostly using a computer, not an mp3 player.
The average listener only tunes into one podcast or less each week.
The most popular time of day for listening to podcasts is in the evening.
The majority of people listen to podcasts in their entirety, as they would a traditional radio show.

It is understood the report will be released towards the end of this month – around the same time that Rajar publishes the latest radio listening figures for the fourth quarter of 2007, which are out on 31 January.