The Press Complaints Commission needs to take note of today’s ASA rebuke for the Daily Express and change the Editors’ Code to outlaw the hijacking of editorial by commercial interests.

The ASA found that the Express has been routinely publishing features solely to promote the products of advertisers.

It has been caught out in the most blatant cases. But who knows how many other times ad-sales staff have strong-armed journalists into obtaining positive name-checks for advertisers in features?