Centaur Media has announced its first push into the Chinese market after unveiling a tie up with Hong Kong-based Industrial Communications Group.
The partnership will see ICG publish a Chinese edition of the magazine MWP Advanced Manufacturing, under licence from Centaur.
The magazine will launch in July and will be published six times a year. It will initially be circulated to 15,700 engineering and manufacturing professionals across China.
MWP Advanced Manufacturing – formerly called Metalworking Production – has, according to Centaur, been published in the UK for more than 100 years but this its first international edition.
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The magazine will be produced in Hong Kong using content from the UK edition, with additional local content produced by a local editorial team.
Centaur said the agreement marks the beginning of a new international strategy that will see it launch international editions of many of its leading UK titles.
Centaur’s international licensing director Dan King said: ‘I’m very excited about the huge potential for MWP advanced manufacturing in China given the country’s ever increasing reputation for high-end manufacturing, and am extremely impressed with the enthusiasm and commitment shown by ICG”.
Other Centaur titles include: The Lawyer, Money Marketing and Creative Review.
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