Fighting for quality news media in the digital age.

  1. Archive content
February 9, 2007updated 17 May 2007 11:30am

Observer experiments with web-first strategy

By Press Gazette

The Observer has begun experimenting with a web-first strategy for news.

The Observer published a story on its website at 6.30pm yesterday which revealed that the Suffolk bird flu turkeys may have caught the virus from a batch of imported Hungarian birds.

Kamal Ahmed, executive editor, news, said the newspaper broke with the tradition of saving exclusives for Sunday’s paper because it had lost too many scoops in the past – but he stressed that breaking news online would not be a regular practice.

You've reached your limit of free articles

Please register now to continue reading

Already registered? Log in here
Websites in our network