The BBC has today announced sweeping changes to the structure of the organization in order to facilitate the introduction of its Creative Futures strategy.
The multi-media journalism
group, currently led by deputy director-general Mark Byford (pictured),
will now also include BBC Sport alongside BBC News, Global News and
Nations & Regions.
The corporation's Factual and Learning
department will be included in a new group including with BBC
Television, Drama, Entertainment and Children's. It will be called BBC
Vision and will be led by Jana Bennett.
An expanded new media department, Future Media and Technology, will be led by current new media director Ashley Highfield.
Creative Futures, launched in April, is the editorial blueprint for BBC programmes, content and services during the next ten-year charter period.
BBC director general Mark Thompson told staff across the organisation: "We need a BBC ready for digital and for 360 degree multi-platform content creation, which brings different kinds of creativity together – in technology as well as content – to deliver what we need in this converging world.
"And we need a simpler, more open BBC with the licence-fee flowing down simple, direct lines to the right people, a simpler structure, clearer responsibilities and fewer layers."
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