A new AI start-up has signed deals with several major global news publishers convinced by its plan to share revenue each time their content is used to generate an answer – before it has even launched.

The Financial Times, Fortune, Axel Springer and The Atlantic have all agreed to license their content to Prorata.ai.

The company says it has created technology that enables generative AI platforms to “accurately attribute and share revenues on a per-use basis with content owners”.