How publishers have been squeezed on Google top stories and what they can do about it

Data suggests publishers are losing in search – but there are still wins to be had.

Major publishers are losing visibility in Google search results, data shared with Press Gazette suggests.

In Google‘s top stories carousel – the box that appears within search results when Google detects a news-oriented query – publishers are increasingly competing with specialist and other sites.

Data from news and publishing SEO company Newzdash shows that 36 of 58 (62%) major publishers tracked by Press Gazette lost visibility in top stories between February 2022 and February 2023 in UK searches.

Aisha Majid

Aisha Majid is a data journalist at Press Gazette and New Statesman, having joined New Statesman Media Group in October 2020. Previously she worked at the Telegraph as a data journalist and freelanced for various titles.

How publishers have been squeezed on Google top stories and what they can do about it

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