SEO has changed: The new metrics publishers should focus on
Keyword positions are no longer the best way to measure SEO success.
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Facebook still powering commercial success for local news brand The BV magazine
The BV, 2024 Future of Media Award winner for regional site of the year, still sees room for commercial success…
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Publishers hooked on Google Discover traffic risk race to the bottom
Google Discover now main source of traffic for many publishers – but some are playing a risky game.
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US election: Speed and fairness are key tactics for fast-growing Newsweek
SVP of audience development Josh Awtry explains Newsweek’s election night audience-boosting tactics.
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PR and betting companies have articles indexed in Google Top Stories
New ranking reveals which publishers are most likely to win the race to appear in Google Top Stories.
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First Google core update of 2024 brings bad news for most news publishers
Google’s first core algorithm update of 2024 spells bad news for the vast majority of publishers
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Partner content
Using AI to transform discoverability at Germany’s oldest news publisher
Natural language processing is being used automate article tagging and boost SEO.
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Latest Google updates have led to massive traffic changes for news websites
An autumn of major Google changes has led to despair and confusion at news publishers.
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