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January 27, 2021updated 30 Sep 2022 9:58am

Full recovery for UK ad market predicted this year with growth faster than China, US and Europe

By Charlotte Tobitt

The UK’s advertising market is expected to recover from Covid-19 faster than the US, China and the rest of Europe this year with the vaccine rollout and greater certainty around Brexit allowing an “overcorrection” despite continuing fragility.

Ad spend in the UK is anticipated to grow by 15.2% in 2021 to a new high of £26.7bn – up from £25.2bn in 2019.

This is an improved projection from the 14.4% anticipated in October but still down from the estimated 16.6% growth forecast in July.

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