66 million read nationals online

Britain’s national newspapers now have an online audience of 66 million people a month, according to research released by the Newspaper Marketing Agency.

For the first time, the NMA has added up the combined traffic to national newspaper websites in the UK, adjusted to take into account users who visit multiple sites.

The research found that 19.6 million people in the UK visited a newspaper website at least once in June. A further 46.5 million overseas readers go to UK newspaper websites each month.

The new report discovered that the traditional dividing lines between tabloid and quality newspapers were less defined online.

For example, 40 per cent of Sun Online readers in the UK said they normally read mid-market or quality newspapers.

Independent.co.uk drew 27 per cent of its UK audience from people who considered themselves mid-market readers. Guardian.co.uk attracted the highest percentage of quality newspaper readers, at 69 per cent.

The NMA survey covers national newspaper websites published by News International, Guardian News and Media, Trinity Mirror, Associated and Independent News and Media. It does not include FT.com or the Northern and Shell titles, the Star and the Express.

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