A price-cut and increased free distribution helped Cosmopolitan grow its monthly circulation by 57 per cent year on year in the second half of last year.
It was one of the few titles in the women’s interest, fashion/lifestyle, to grow its sale year on year.
But Jamie Jouning, publishing director of Glamour, was keen to point out that it still out-sells Cosmopolitan.
He said: “Glamour is pleased to retain its position as the best-selling title in the market by 8%, despite being twice the price. We notice that Cosmopolitan has more than tripled their supply of bulks to almost 100,000.”
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Cosmopolitan has cut its price from £3.80 to £1 and has invested heavily in marketing with more ‘pop-up’ distribution points.
Look was the biggest faller, dropping 26 per cent year on year.
Women's interest (fashion/lifestyle) sales for 2015
Total circulaton is combined digital edition/print figure. Figures are mainly for the last six months of 2015, though some are for the full year.
| Product | Total | Digital edition | YoY% | UK ROI AP% |
|---|---|---|---|---|
| John Lewis Edition | 572,380 | 14.1 | FREE | |
| ASOS.com | 454,797 | -6.5 | FREE | |
| Good Housekeeping | 409,696 | 3,276 | -2.4 | 98.6 |
| Cosmopolitan | 405,308 | 4,218 | 57.3 | 75.3 |
| Stylist | 404,014 | 0.9 | FREE | |
| Glamour | 350,031 | 3,310 | -13.6 | 95.7 |
| Woman & Home | 336,192 | 2,953 | -4.4 | 98.1 |
| HELLO! | 267,299 | 5,017 | -2.2 | 94 |
| Yours | 260,003 | -3.7 | 92.1 | |
| Prima | 253,441 | 790 | -5.4 | 99.9 |
| Vogue | 195,010 | 9,616 | -2.6 | 86.2 |
| Red | 186,495 | 3,450 | -3.1 | 90.3 |
| Marie Claire | 177,117 | 1,815 | -10.7 | 84.4 |
| Elle (U.K.) | 164,727 | 3,167 | 0.8 | 82.2 |
| Instyle UK | 149,407 | 1,307 | -1.4 | 71.3 |
| Grazia | 138,992 | 4,556 | -9.8 | 94.4 |
| Women's Health | 125,549 | 4,598 | 6.3 | 93.2 |
| Harrods Magazine | 124,218 | -1.3 | FREE | |
| Look | 116,024 | 1,883 | -25.5 | 91.2 |
| Candis | 112,392 | -16 | 99.4 | |
| Harper's Bazaar | 110,294 | 2,491 | -1.3 | 57.5 |
| HELLO! Fashion Monthly | 92,453 | 180 | 99.8 | |
| Essentials | 89,068 | 628 | -17.8 | 99.9 |
| Tatler | 84,412 | 2,175 | 0.2 | 58.1 |
| Vanity Fair | 80,008 | 6,236 | -11.1 | 70.8 |
| Psychologies Magazine | 69,408 | 3,528 | 4.8 | 93.1 |
| Spirit & Destiny | 36,279 | -8.6 | 99.9 | |
| WM The Womans Magazine | 19,998 | -0.5 | FREE | |
| No1 Magazine | 14,919 | 3 | 99.9 |
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