Future has hailed its success in the digital magazine ABCs with its flagship T3 doubling its circulation to more than 22,000 over the past twelve months.
The company said today’s audited figures show its digital portfolio has an average circulation of 125,551 per month.
Mark Wood, CEO of Future, says, “Our strategic transition towards becoming a digitally-focused content business continues and is clearly reflected in this set of ABC figures, which again underlines our position as the number one publisher of digital editions in the UK.
“Future’s mission is to reach and grow high-value global audiences with world-class content, and to be tireless innovators in the way we engage with consumers and generate value for our commercial partners. As well as strong digital edition growth, beyond the ABC audit our online brands such as TechRadar.com, BikeRadar.com, Cyclingnews.com and GamesRadar.com are setting the pace in their respective categories.”
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Barry McIlheney, chief executive officer of the Professional Publishers Association praised the release of a combined set of digital and print figures.
He said: “Today’s ABC release marks a significant development in the evolution of measurement for magazine brands. The industry has long pushed for an appropriate metric that reflects the growing diversity of platforms and audience touchpoints, and this combination of print and digital edition circulations is a very positive step forward.”
Kevin Costello, chief executive officer of Haymarket Media said digital growth was now helping combat a decline in print circulation.
“The ABC results have seen Haymarket’s consumer magazines both maintain their competitive position in print and deliver a strong digital performance, with digital editions accounting for a growing share of our total circulation.”
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