Bloomberg Radio has launched across Greater London.
The new channel, broadcast on DAB digital radio, will include morning show Bloomberg Daybreak Europe (6-10am), Bloomberg Markets: European Close (4-5pm) and a simulcast of Bloomberg Television London throughout the day.
Al Mayers, global head of Bloomberg television and radio, said: “This is an exciting step in the expansion of Bloomberg Radio around the world as we continue to grow our premium audience of business and financial decision-makers.
“Each morning, a broader audience of waking listeners in the UK will now be able to start their day with live breaking news, insights and in-depth analysis of the most pressing business and financial issues from Bloomberg.”
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Bloomberg employs 2,600 journalists and analysts worldwide. Programming will be put together by staff from across the London, North American and Hong Kong offices.
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