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Jim Edwards spoke to leading publishers to share their insights for this ten-page report which also includes new exclusive data revealing subscriber conversion rates for 25 of the top subscription news websites in the world.
The guide concludes with eight key take-homes for publishers seeking to improve their acquisition and conversion rates.
These are headlined around: tech platform hostility, ad revenue challange, shifting acquisition strategies, engagement and data collection, diversification of revenue streams, walled garden strategies and challenges around the mass traffic model.
Expert sources quoted in the Press Gazette Ultimate Guide to Acquisition, Conversion and Monetisation for Publishers include:
– Chief reveneue officer at Reach Piers North
– Independent chief data and marketing officer – Jo Holdaway
– Citywire founder Richard Lander
– VP digital at WELT Michael Reiner
– Mill Media Founder Joshi Herrman
– Scott Messer – founder of Messer Media.
