The SmartFrame Guide to the Attention Economy

The SmartFrame Guide to the Attention Economy

By SmartFrame

The SmartFrame Guide to the Attention Economy

By SmartFrame

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The attention economy isn’t a new concept. But in today’s advertising landscape, it’s arguably more relevant than ever.

As digital platforms proliferate and compete for consumer engagement, capturing and retaining attention has become the key currency for brands and advertisers alike.

But how is attention being measured? Will it compete with, or complement, conventional metrics? And what does the future look like?

Our comprehensive 16-page guide breaks down everything you need to know about navigating the attention economy. Download it today and discover how to make your brand stand out.