Personalization algorithms, unique paywall offerings and the editorial potential of AI tools such as ChatGPT are just some of the issues today’s news and lifestyle teams must weigh in their quest for original, valuable content. A report from Reuters Institute, for example, found over 80% of media companies think AI will be important for better content recommendations, while over two thirds believed the technology was critical for attracting and retaining customers.
The irony is, the more technology solutions publishers deploy in the name of digital storytelling, the harder that mission becomes.
Because, while subscription gateways and data capture provide a pathway to monetization in a tough digital climate, scattergun tech – used at random, with little rhyme or reason – can have the opposite effect. Download this white paper do understand why.