A New Era in Full-Page Personalisation for News Publishers

A New Era in Full-Page Personalisation for News Publishers

By Kilkaya

A New Era in Full-Page Personalisation for News Publishers

By Kilkaya

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When Hamburger Morgenpost personalised content at the very top of their homepage, the results were dramatic: CTR increased by 39%, page views per session grew by 13%, and navigation clicks dropped by more than half — clear proof that personalisation works where 80% of clicks happen.

This case study is part of our new report showcasing the best examples of publishers who personalise their homepage. Kilkaya delivers content recommendation AI with editors in control — personalisation that drives results without losing editorial judgment.

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