Reach has promoted David Higgerson, previously chief audience officer, to the newly-formed role of chief digital publisher at the company.
The role sees him join Reach’s executive committee.
The business said Higgerson “will continue to lead on audience delivery, but will expand his role to cover readership diversification, with an immediate focus on youth audience and video strategy and a new launch in this area to come later this year”.
He will report to Reach chief executive Jim Mullen, “with a dotted line” to the group editor-in-chief Lloyd Embley.
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