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  1. The Wire
January 27, 2022

New York Times purchases viral puzzle game Wordle

The New York Times has purchased the viral puzzle game Wordle from creator Josh Wardle for an undisclosed sum "in the low seven figures".

By Press Gazette

The New York Times has purchased the viral puzzle game Wordle from creator Josh Wardle for an undisclosed sum “in the low seven figures”.

The game will become part of the publication’s growing puzzle section, which Wardle previously said was one of the inspirations behind him creating the game himself.

The free-to-play web game has gone viral in recent months after its launch in October, seeing millions playing it daily. The company did not confirm if the game would remain free in the long-term however, saying only that it would “initially remain free to new and existing players”.

The move follows the NYT’s acquisition of sports publication The Athletic for $550m last month.

Source: NYT

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
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