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January 31, 2023

Iliffe Media buys rival West Norfolk paper

Lynn News and Your Local Paper are currently rivals.

By Charlotte Tobitt

Iliffe Media has bought Your Local Paper, a free weekly in West Norfolk, and plans to merge it into its existing newsroom for the patch.

The independent publisher already owns the competing twice-weekly Lynn News in King’s Lynn as well as the Fenland Citizen in nearby Wisbech, both of which it bought from Johnston Press in 2016.

Lynn News and Your Local Paper will now merge operations to be run out of the same King’s Lynn premises under one management, editorial and sales team. However they will remain separate titles both in print and online.

Alan Taylor, who founded Your Local Paper ten years ago, will join Iliffe as managing director of the West Norfolk operation including the Fenland Citizen. He said his paper would “continue to prosper with further investment under new ownership”.

Iliffe Media chief executive Edward Iliffe said: “As an industry we continue to evolve and Iliffe Media will also need to adapt the ways in which we continue to serve content in each of our markets. Whilst print audiences have declined during recent years, our overall audience reach has never been greater.

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“We genuinely believe that by combining the resources of Your Local Paper with our existing West Norfolk team will help us serve the local advertisers and readers in the most effective possible way, offering them unbeatable audiences across our digital, print and social platforms.”

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Separately Iliffe announced earlier this month the Fenland Citizen would move from being a part-free paper to being fully paid-for, with a £1.20 cover price.

Editor Jeremy Ransome told readers: “Rising costs in newsprint, transport and energy mean this is the right time for the Citizen to take the next step.”

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Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
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