Audience growth: What publishers can learn from Tiktok and why social still matters
Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
ByThe Independent
Christian Broughton promoted to CEO as Independent announces more US expansion
Current CEO Zach Leonard will concentrate on growing the US business in a new role.
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MPs’ most trusted news brands: FT and Times top the table
Conservative MPs trust The Times and The Telegraph the most.
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Independent drops ad ‘clutter’ as revenue growth continues
Zach Leonard and Christian Broughton on The Indy's change in online strategy.
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Independent reaches 5m registered users as revenue grew 12% year-on-year in 2022
Operating profit was down 65% due to investment in areas such as e-commerce, Independent TV and the US.
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Podcast 46: How publishers can cash in on online shopping
Christian Broughton speaks about the value of e-commerce at The Independent.
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Publishers cashing in on e-commerce: How GQ and The Indy are boosting revenue
Publisher revenue from e-commerce grew 80% from 2020 to 2022.
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Prisoner exchange ‘only route out’ for Evan Gershkovich, fears Independent’s diplomatic editor
Kim Sengupta thought the Russian government is otherwise unlikely to release the Wall Street Journal reporter.
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