News media trends for 2025: AI threats, Google search decline and subs slowdown
Global survey of news leaders reveals revenue, readership and newsroom trends.
ByReuters Institute
Data: Podcasts ‘bright spot for publishers’ despite remaining ‘minority activity’
Digital News Report data shows podcast listeners are younger, wealthier and more likely to be men.
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From James O’Brien to Joe Rogan: Rise of news influencers and alternative voices
News influencer trend well-developed in US, but in UK mainstream brands and journalists leave less of a gap.
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Online news subscriptions stagnate amid jump in numbers saying they would never pay
In UK 8% of people paid for online news in the past year, down from 9%.
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US news trends 2024: Interest and trust in news slowly recovering
Trust, interest and the percentage paying for news all nudged up in 2024.
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How under-35s’ interest in news has collapsed and what we can do about it
Data shows scale of collapse in young people’s interest in news – and which news organisations are doing best at…
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How and why news publishers should engage with Gen Z now
The next generations of consumers want to “feel a connection” with brands and creators.
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News media trends for 2024: AI, Whatsapp, newsletters and video among focus areas
The Reuters Institute survey touched on AI pessimism, news avoidance and paywall success.
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