Online news subscriptions stagnate amid jump in numbers saying they would never pay
In UK 8% of people paid for online news in the past year, down from 9%.
ByReuters Institute
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Trust, interest and the percentage paying for news all nudged up in 2024.
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News influencer trend well-developed in US, but in UK mainstream brands and journalists leave less of a gap.
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Data shows scale of collapse in young people's interest in news - and which news organisations are doing best at…
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The next generations of consumers want to "feel a connection" with brands and creators.
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The Reuters Institute survey touched on AI pessimism, news avoidance and paywall success.
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At least one-third of news subscribers cancelled or renegotiated their price in the past year.
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Ten major trends in news consumption publishers need to be thinking about
"Part of the problem is that we are optimising on sites for the super users."
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