PR agency sells AI tool which sends out automated expert comment to journalists
Journalists may as well cut out the middle man and just ask ChatGPT themselves, says PR expert.
ByReality Wars
Journalist says 4,000 fake AI news websites created to game Google algorithms
AI-generated websites make money by ‘backlinking’ or gaming Discover for ad revenue.
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The PR agency, the publishers and the disappearing lottery winners
Lottery winners whose stories promoted casino website cannot be found.
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Journalists are adding extra checks to keep ahead of the fake experts
The fake expert industry continues to churn out AI-generated commentary.
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Telegraph withdraws banker school fees story after being deceived by source
Update: Telegraph has now published an apology to its readers.
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Publishers delete and amend stories based on dubious experts
News UK, Reach and Yahoo News remove stories from archive after Press Gazette investigation.
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PR industry alarmed at rise of fake commenters exposed by Press Gazette
Publishers are reviewing their procedures on the use of journalist-request platforms.
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Virtual reality: The widely-quoted media experts who are not what they seem
One commentator contacted by Press Gazette does not exist and another declined to share credentials or other proof.
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