How Now This became a social media news powerhouse
The president of US-based brand Now This has spoken to Press Gazette about how it became the most-viewed US-based news…
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Instagram Reels: Why news publishers are positive about platform’s shift to video
Instagram users are in revolt, but news publishers are more positive over changes to the platform to emphasise video and…
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Footballco targets growing popularity of women’s game with social-first brand Indivisa
Goal and Mundial publisher Footballco’s new social-first women’s football brand aims to create a “community-empowered space” for female fans. Footballco,…
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Most popular sources of news in UK for 2022: TikTok fastest growing outlet
Tiktok was the fastest growing news source in the UK between 2020 and 2022, according to Ofcom’s annual news consumption…
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Youth news consumption trends from the Digital News Report 2022
Youth news readership patterns are not only different from those of their elders but “more different than they were in…
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How BBC News topped 20m Instagram followers – and why it has stayed away from TikTok
BBC News crossed 20m followers on Instagram in December – the first news account in the world to do so.…
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Instagram audience growth: Reach drives regional reader referrals up 500% in one year
The number of readers driven to Reach regional websites from Instagram grew by more than 500% in 2020. The UK’s…
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Taking photos from social media: What news publishers need to know
The rights and wrongs of taking images from social media sites such as Twitter, Facebook and Instagram and re-using them…
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