Ranked: News publishers’ Instagram growth from 2021 to 2023
BBC News is the biggest newsbrand on Instagram, while Healthline Media is the fastest-growing.
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Social media eclipses publishers as entry point for news – but Facebook fading
Facebook remained the most important social network for news despite the decline.
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Search vs social: How referral traffic to news sites has changed in five years
Chartbeat data for 546 UK and US news sites reveals where publishers get their traffic from.
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Reach targets 16 to 34-year-olds with social brand Curiously
Reach's Curiously is so far on Tiktok, Facebook, Twitter, Youtube, Instagram and Snapchat - but not its own site.
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‘The demand for content has never been greater’: How Shutterstock teamed up with celebs to compete with social media
Demand for content from publishers “has never been greater and continues to grow” according to the VP of editorial at…
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How Now This became a social media news powerhouse
The president of US-based brand Now This has spoken to Press Gazette about how it became the most-viewed US-based news…
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Instagram Reels: Why news publishers are positive about platform’s shift to video
Instagram users are in revolt, but news publishers are more positive over changes to the platform to emphasise video and…
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Footballco targets growing popularity of women’s game with social-first brand Indivisa
Goal and Mundial publisher Footballco’s new social-first women’s football brand aims to create a “community-empowered space” for female fans. Footballco,…
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