
‘What if Vanity Fair and ESPN FC had a baby?’ Footballco sets out US ambitions
Footballco reached one in three soccer fans in the US “without even trying” and is now building a dedicated team.
ByFighting for quality news media in the digital age.

Footballco reached one in three soccer fans in the US “without even trying” and is now building a dedicated team.
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The former Times chief football writer on his plans for Substack and the importance of evolving.
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The news follows recent cuts to sports desks at the Scotsman, Daily Record and Scottish Daily Mail.
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A total of 11 sport writers and sub-editors look set to go on Scottish newspapers.
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Footballco is driving 50 million page views per month through affiliate content, especially on Goal.
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The Guardian, Mail Online and Footballco among those citing “impressive” audience interest in the women’s game.
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Footballco had a “great year” financially in 2022 and is preparing to grow further in the UK.
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The purchases comprise a network of football news sites and a video-first publisher.
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