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Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
ByFighting for quality news media in the digital age.
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
ByJason Wagenheim talks to the Future of Media Explained about Footballco's planned trajectory ahead of the 2026 World Cup.
ByFootballco reached one in three soccer fans in the US "without even trying" and is now building a dedicated team.
ByThe former Times chief football writer on his plans for Substack and the importance of evolving.
ByThe news follows recent cuts to sports desks at the Scotsman, Daily Record and Scottish Daily Mail.
ByA total of 11 sport writers and sub-editors look set to go on Scottish newspapers.
ByFootballco is driving 50 million page views per month through affiliate content, especially on Goal.
ByThe Guardian, Mail Online and Footballco among those citing "impressive" audience interest in the women's game.
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