Open web group calls on CMA to ‘freeze scene of the crime’ of Google cookie phase-out
Campaign group Movement for an Open Web has called on the Competition and Markets Authority “to impose a formal restraining…
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Bauer and News UK develop first-party targeted data for advertisers as industry prepares for cookie-less web
Bauer Media and News UK are the latest publishers to launch new first-party data platforms as the industry prepares for…
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Google delays death of third-party cookies to end of 2023
Google has delayed the death of third-party cookies to the end of 2023, saying “more time is needed across the…
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Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world
The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool. The titles, both owned by Evgeny Lebedev, decided to…
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Interview: How G/O Media plans to use first-party data from Gizmodo and other sites to entice advertisers after cookies
G/O Media – publisher of Gizmodo and the Onion – this week became the latest big-name media group to reveal…
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Google ‘confident’ third-party cookie alternatives are right for ads and privacy
Google has said it is confident that proposals to scrap third-party cookies on its Chrome browser are right for the…
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Interview: New York Times explains the in-house adtech it is using to prepare for the death of third-party cookies
From the outside, it may appear that advertising is now insignificant for the New York Times when compared with its…
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Enter Sandbox: How Google is building an internet without cookies – and why publishers are concerned
Cookies are soon to be a thing of the past; Google wants to play in the Sandbox instead. It might…
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