Marketing experts reveal alternatives to third-party cookies
With the spine of online advertising – at least on the Google Chrome browser – being removed by the end…
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Publishers ‘broadly optimistic’ about life after cookies – but should they be?
Publishers are feeling “broadly optimistic” about the post-cookie future of their digital businesses, but the tech platforms they work with…
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Google’s plan to limit third-party data tracking in its Chrome browser will now also extend to apps on smartphones using…
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Google gives UK watchdog final say on removal of third-party cookies
Google has agreed to let the UK’s competition watchdog have the final say on its Privacy Sandbox proposals before it…
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Open web group calls on CMA to ‘freeze scene of the crime’ of Google cookie phase-out
Campaign group Movement for an Open Web has called on the Competition and Markets Authority “to impose a formal restraining…
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Bauer and News UK develop first-party targeted data for advertisers as industry prepares for cookie-less web
Bauer Media and News UK are the latest publishers to launch new first-party data platforms as the industry prepares for…
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Google delays death of third-party cookies to end of 2023
Google has delayed the death of third-party cookies to the end of 2023, saying “more time is needed across the…
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Independent and Evening Standard adopt Reach AI ad tool to prepare for post-cookie world
The Independent and Evening Standard have licensed Reach’s AI-powered advertising tool. The titles, both owned by Evgeny Lebedev, decided to…
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