UK business media titles are charging PRs to publish news
Various B2B business news outlets in the UK are regularly asking PRs for payment in exchange for news coverage in…
ByB2B
Raconteur’s CEO on ‘rollercoaster’ years from print magazine flop to £2m profit
Business publisher and content marketing specialist Raconteur has had a “rollercoaster” few years, from nearly going bust in 2016 after…
By
B2B publisher Mark Allen says early bet on subscriptions and rewarding staff both key to success
B2B publisher Mark Allen Group is among the media companies that proved remarkably resilient throughout the Covid-19 pandemic – even…
By
Foundry president Kumaran Ramanathan: B2B journalism remains our ‘heart and soul’ despite martech push
Foundry may be the largest global media company you’ve never heard of. Headquartered in Boston, Massachusetts, the 58-year-old publisher –…
By
How to use social media to give B2B brands a boost
We provide some essential B2B social media marketing tips as part of a new series of how-to articles produced in…
By
‘People need less screen time’: Why fast-growing B2B publisher Mark Allen is investing in print
Specialist publisher Mark Allen Group has launched two print titles with websites and events to come as it seeks out…
By
Report reveals ‘huge uncovered potential’ for news publishers to sell subscriptions to businesses
Bulk B2B subscriptions have “huge uncovered potential” for news publishers, according to a report from the International News Media Association…
By
Media and events firm Metropolis Group secures £12m funding from bank
B2B publisher Metropolis Group has secured a £12m funding package that it said will “strengthen” its balance sheet during the…
By