View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
September 9, 2013

Trinity Mirror launches new Troon edition of Ayrshire Post

By William Turvill

Trinity Mirror has brought out a new edition of the Ayrshire Post for the Scottish west coast town of Troon.

The weekly, part of the Media Scotland division, often runs to 128 pages – up to 17 of which will now be dedicated to Troon.

Editor Cheryl McEvoy said: “I am proud to have realised our ambition to expand at a time when the industry has never been under such pressure.

“We have a top team who have worked tirelessly on the launch and we aim to keep up the momentum.

“The extra space allows us to cover Troon not just well, but brilliantly, and our initial feedback from the readers has been exceptional.

“We have a number of exciting initiatives planned in the months ahead.”

Helena Morrow, commercial manager for Media Scotland regionals, said: “The Troon edition will also help advertisers get their message across in a newspaper product that is second to none.

Content from our partners
Publishing on the open web is broken, how generative AI could help fix it
Impress: Regulation, arbitration and complaints resolution
Papermule: Workflow automation for publishers

“Feedback has been very positive and our advertising teams have been working closely with businesses in the town.

“The launch opens up a whole new stream of revenue opportunities.”

According to ABC figures, the Ayrshire Post's average weekly circulation between July and December 2012 was 18,864.

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network