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September 9, 2013

Redesign, price cut and cup win: Story behind Paisley Daily Express, UK’s best-performing newspaper

By William Turvill

While many daily newspapers – national and regional – have seen double-digit circulation losses in the last year, one of the UK’s smallest titles, the Paisley Daily Express, has emerged as the most successful.

In the year to 30 June, the newspaper’s sales rose by 9.9 per cent, to 7,567. The only other daily title to increase its circulation was the i, which was up 9.3 per cent year on year, to 305,129.

Meanwhile, no other dailies increased their circulations during the same period, with an average year-on-year percentage change of 10.5 per cent across the regionals.

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