CN Group’s attempt to launch a new ‘national’ daily newspaper for the north of England has failed and the title – 24 – is to close.
24 launched just over a month ago priced 40p and available in parts of northern England and south-west Scotland not currently served by free daily Metro.
The title has relied almost entirely on Press Association for its content.
The last edition will be on Friday, 29 July. CN Group said no jobs will be lost.
CN editorial director David Heliwell said: “We were proud of the design and content and had encouraging feedback and buy-in from advertisers but unfortunately copy sales are just not high enough to justify continuing daily publication.
“It was always a calculated risk to see whether there was enough of a gap for us to squeeze into beside the big beasts of the daily market and it hasn’t come off.
“We launched quickly, failed quickly and learned an awful lot along the way. We’re obviously disappointed it didn’t work out but it hasn’t diminished our appetite for trying new publications, be they print or digital.
“The closure in no way reflects on the dedicated efforts of the small editorial team who produced 24 on a daily basis to a high standard.
“I’d also like to thank PA for their considerable support in this venture. It was their wealth of content that allowed us to even think of launching 24 and it’s been a pleasure working with them.”
Meanwhile, regional publisher Archant’s new national weekly newspaper The New European has proved more successful and is extending beyond its initial four-week print run.
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