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Express and Star uses augmented reality to promote creative arts

By Gursimran Hans

Wolverhampton-based daily the Express and Star has used augmented reality technology to promote creative artists in its area.

The Arts Council-funded campaign is called 100 Masters.

The Express & Star trialled the new feature by displaying work from Elizabeth Isley, a fashion designer and illustrator from Sedgley in the 7 June edition of the paper.

Augmented reality allows readers, who are required to download an app called Layar, to trigger animated films whilst reading the newspaper with their smartphones. When viewed through a smartphone camera the page appears to come to life.

Liam Smyth, creative producer of 100 Masters, said:  “This is what the future of media looks like and, as ever, the Black Country are leading the way in revolutionising the way we make, see and do things.”

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