Publishers don’t just need more traffic, they need a loyalty system
As search, social, and AI reshape discovery, publishers need to move beyond acquisition and design an audience engagement strategy that…
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Publishers
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Publishers
News agency bosses at Reuters and PA explain differing ‘red line’ on use of AI
Insights shared by Alessandra Gallioni of Reuters, Jack Lefley of PA Media and other senior editors.
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Signature on crucial Prince Harry privacy case statement ‘forged’, says key witness
Gavin Burrows claims there has been a “theatre built around me that I can easily prove wrong”.
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Four journalists face redundancy as Pink News moves away from ‘reporter led’ newsroom
Brand to deliver news, pop culture and entertainment content without reporters.
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AI is ‘direct contributor’ to increase profitability at The Daily Beast
And how Fast Company publisher is holding out for what it’s worth in AI licensing talks.
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Partner content
Why ADWEEK’s tech team was happy to be bored during the Super Bowl
Media newsbrand’s chief strategy officer Mike Beyman talks about digital transformation.
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US publishers see traffic boost for breaking news from Google Discover
Organic search traffic to 64 publishers dropped 42% since AI Overviews launch.
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Times editor says digital subs now cover cost of 700-strong newsroom
Gallagher also hit out at government lack of action on SLAPPs and IPSO ‘overreach’.
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