Guardian US ad chief on how publisher is navigating ‘toughest ad market since 2008’
But the brand has developed a few strategies to mitigate the troubles.
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Fighting for quality news media in the digital age.
Press Gazette’s coverage of all media publishers: print, online, broadcast and B2B. This is the place to find must-read content about the future of the media industry
But the brand has developed a few strategies to mitigate the troubles.
ByThe importance of "really good planning" and always having a fallback option.
ByLord Rothermere told The Times last month he "would like" a subscription part of the business.
ByAMSP claims to have 600 partner newsrooms using its content.
ByA funding model review will look at what could replace the licence fee.
ByThe company's share price sank 20% after disappointing 2023 results.
ByPress Gazette's 100k Club finds over 39 million digital news subscriptions across the largest English-language publishers
ByFounder and editor Matt Kelly said intelligent marketing quickly grew the paper's readership.
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