View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Times and Sunday Times now claim more than 400,000 ‘members’

By Dominic Ponsford

The Times and Sunday Times now claim to have more than 400,000 paid-for subscribers (or "members" as they are being called).

The two titles now claim to have 172,000 digital subscribers (most take both) and a further 229,000 take either a print subscription or a combined print and digital one. The subscriber total is said to be up 22,000 year on year.

The growing print circulation of The Times means it is now comfortably ahead of its main rival The Daily Telegraph in terms of declared paid-for sales.

In February, The Times had a print circulation of 389,051 and 148,000 digital subscribers – making a total of 537,000.

Even when the 21,152 free bulk print copies are take away this still leaves The Times comfortably ahead of The Daily Telegraph’s 479,937 paid-for circulation.

The Telegraph launched a metered paywall in 2013, allowing readers 20 free article per month. But it has declined to reveal the number of subscribers.

The Times also has the UK’s most popular paid-for newspaper tablet edition, according to ABC, with 73,000 readers a per day.

Content from our partners
New technology from EX.CO helps publishers double on-site video revenue
Five ways to fail in media job interviews
How Germany's Ippen.Media mastered content planning across 86 newsrooms

The Sunday Times now has a print circulation of 787,091 (with 10,836 bulks) and a further 157,000 digital subscribers.

Speaking at the Advertising Week Europe conference in London, News UK chief executive Mike Darcey said: “Passing this milestone is further vindication that charging for our content is working well and delivering a sustainable future for our papers.

“Access to great sporting action from our sports rights are all helping to drive sales but at the heart of the papers' success remains our award-winning world-class journalism.”

The Times’s online paywall means it lags far behind its rivals in terms of total readership.

According to the National Readership Survey, The Times had a monthly readership (in print and online) of 4.9m in 2014 versus 10.4m for The Independent, 16.3m for The Guardian and 16.4m for the Telegraph.

Sales figures with year on year change:

The Times

Print ABC: 389,000 (up 2 per cent)

Digital subscribers: 148,000 (down 1 per cent)

Note: The price of a seven-day sub increased from £4 to £6 a week for new customers in January 2014.

The Sunday Times

Print ABC: 787,000 (down 5 per cent)

Digital subscribers: 157,000 (up 6 oper cent)

Topics in this article : ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network