New national newspaper launches don’t appear out of thin air. Even if they only take nine days, which was the case with The New European – a ‘pop-up publication’ launched by my company, Archant, in the aftermath of the UK’s Brexit vote.

June 24 was a shocking day, whichever way you voted in the referendum on Britain’s future in the European Union. Many people had gone to bed the night of the vote believing the Remain campaign were on track to victory. UKIP leader Nigel Farage had even conceded defeat.

So when the vote went the other way, and by a relatively tight margin, millions of people were left feeling stunned that such an historic decision had gone against them. The sense of dismay in many parts of the country – those parts marked out in vivid yellow on the graphics plastered across all of our TV news channels – was palpable.