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September 22, 2017

NRS quarterly readership data: Daily Telegraph moves ahead of Daily Mirror to become third most read newsbrand in print and online

By Dominic Ponsford

The Daily Telegraph has moved ahead of the Daily Mirror to become the third most read UK news brand in print and online, as measured by the National Readership Survey.

NRS data combines a survey-based estimate of print readership for the year to June 2017 with Comscore online data for the month of June.

It is the second quarterly NRS release which has blended in data from the new AMP (Audience Measurement for Publishers) system. While the previous quarter’s data was 75 per cent NRS data and 25 per cent AMP, the latest release is 50/50.  Comparisons are not like for like.

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