View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

‘It may have been crazy but it has worked’: Pro-independence daily newspaper for Scotland to continue

By William Turvill

Scotland’s new pro-independence daily newspaper has announced plans to continue publishing beyond its pilot week.

Newsquest’s National launched on Monday this week, reporting a sell-out circulation of 60,000 on its first day.

The print run was increased to 100,000 on Tuesday and Press Gazette understands 80,000 copies were distributed on Wednesday.

The circulations of the Scotsman, Daily Record and Herald, according to the latest ABC figures, stand at 27,208, 204,214 and 37,728 respectively.

The National is the second pro-independence Scottish national newspaper after the Sunday Herald, which shares the same editor, Richard Walker.

The Sunday Herald, which backed the Yes vote for independence, experienced a 111 per cent year-on-year circulation boost in the week of the referendum and this was cited as a reason for the launch of the National.

The National has this week been staffed by existed Herald and Times Group journalists, but Walker has said new journalists will be recruited.

Content from our partners
Pugpig named best media technology partner of 2024 by AOP
Cannes Lions: The world's best creativity all in one place
L'Equipe signs content syndication deal with The Content Exchange

This week, the newspaper printed 24 pages each day and was priced at 50p. In addition, more than 11,000 digital subscriptions, priced at £1.50 for the week, have been sold.

Today’s editorial tells readers: “It was a bold… many might say crazy…move: Launch a newspaper in little more than three weeks from idea to reality; trust the public to support it because of a shared political dream; test public reaction and give it a week to prove itself. It may have been crazy but it has worked.

“Today we can announce that the five-day trial of The National has been a success and that we will see you on Monday.”

The editorial admitted that there having been teething problems with the pilot, including subbing errors pointed out by readers, but said it has “established a blueprint for an engaging and passionate newspaper”.

Editor Walker told Press Gazette on Wednesday: "There’s a number of pro-independence websites, but there is no pro independence daily newspaper.

“There is something about newspapers. When the Sunday Herald announced in favour of independence people were really pleased we’d done that.

“There was something about a newspaper that made people really appreciate that support. It’s not quite the same with a website.

“People asked us for a paper like this every day and the national was a response to that. The public are saying that print is something special to them.”

Topics in this article : , ,

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network