i newspaper recruits student ‘brand ambassadors’ to boost title’s profile on campus

The i newspaper is advertising once again for second-year undergraduates to publicise the title on university campuses as student brand ambassadors.

Positions are open for “self-motivated, energetic and organised” students “pursuing a career in media, marketing or news”. The role is paid, and ambassadors will report to the newspaper’s marketing executive. t is the second time the i has advertised such positions.

The benefits i lists of being a brand ambassador include “invaluable” experience in papersmarketing and event management, and the opportunity to build contacts. The position also grants students “campus reporter” status, with the possibility of having work published in i newspaper, or on the Student section of the Independent website.

Subject to their performance, SBAs may also be offered work experience with the digital editorial team.

The title is only recruiting this month among selected UK universities, with 25 campuses featured.

Not everyone is impressed with the job offer. Commenting on the i Paper’s Facebook post, writer for The Columbus Free Press Lawrence Richards wrote: "Brand ambassador? Pretentious way to say “mug who gets paid peanuts to hand out leaflets."