Guardian News and Media has announced the launch this weekend of a new monthly print supplement called Do Something published with its Saturday edition.
The monthly magazine will "encourage readers to develop new skills and try new experiences. From learning to snowboard to mastering street photography or starting your own supper club, Do Something will help you to make it happen."
The Guardian also announced today the introduction of a daily sport supplement. In August GNM launched a monthly technology supplement for The Observer.
According to ABC, The Guardian had an average Saturday sale in November last year of 363,667 versus 166,872 on weekdays.
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Do Something editor Emma Cook said: "I’m really excited to launch ‘Do Something’, the Guardian's new monthly magazine aimed at people who want to stretch their horizons. Packed with engaging and innovative ideas, we want to inspire readers to get involved from the start and put them at the heart of the experience.”
The 52-page supplement also has a deputy editor, Becky Barnicoat.
Deputy chief executive of GNM David Pemsel said: "We are starting 2014 with a bang, and proud to add the new monthly supplement, ‘Do Something’, to our already excellent weekend offering. We continue to listen to our readers and invest in our print titles, bringing our first-rate content to them in ever-more engaging and creative platforms.
“Our print sales remain strong which, together with our digital-first strategy, puts us in a unique position to offer brands even more exciting and innovative ways to engage with our audiences.”
The Guardian averaged sales of 193,863 Monday to Saturday in November, a drop of six per cent year on year.
In June 2011, GNM announced plans to go "digital first" – taking resources from the print edition and focusing them on digital expansion.
Asked how the new print investment tallies with this plan a spokeswoman said: "We have a very strong and proud history in print and we continue to invest in our print editions. Last year we successfully launched three new supplements: Cook, the bi-annual Fashion and Observer Tech Monthly, which have been extremely well received by our readers. We now look forward to adding Do Something to further strengthen our print offering.
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