The Daily Telegraph today unveiled its first full-colour edition with redesigned sections and colour-coding, leaving The Independent, Express and Star titles as Fleet Street’s only part-colour newspapers.
The move comes after printing of the Daily and Sunday Telegraph moved from Westferry in London’s Docklands to News International‘s three hi-tech, multimillion pound plants at Broxbourne in Hertfordshire, Motherwell, near Glasgow and Knowlsey on Merseyside.
A message to readers on page 2 said: ‘From today, for the first time in its long and distinguished history the Daily Telegraph will be in colour. Readers will be able to enjoy better pictures and exciting graphics throughout the paper. Weekend supplements will be printed in colour from this Saturday.’
The Telegraph joins the Daily Mirror, Times and Sunday Times who all re-launched as full-colour papers this year with modern redesigns.
Editor-in-chief William Lewis said: ‘Our new full colour Telegraph has been designed by Telegraph staff for Telegraph readers. I would like to thank the design team for the fantastic job they have done, and congratulate Himesh Patel, creative director, Derek Bishton, group consultant editor and Richard Preston, assistant editor, for their hard work.”
The Telegraph’s fonts remain unchanged but both its sport and business sections have received bold makeovers with extensive use of infographics and bigger pictures.
Only one of two remaining daily national broadsheets along with the Financial Times, the Telegraph main section has been given a colour-coded strip beneath the dateline, separating news, features and world news.
The business section, which was previously colour-free except for its front and back pages, is now littered with statistics, share prices and currency data. The paper has promised more business reporting on Asia and the Middle East as part of the re-launch.
The comment section has been expanded with a new ‘big read’section giving one writer 1,500 words on a new Comment & Features front page, which plugs the day’s articles with a large headline and byline pictures.
The sport section, which was launched as a standalone pull-out in the mid 1990s, told its readers on page 2 it was a ‘special’day for the section, and that ‘no area of journalism benefits more from colour than sport”.
A new column from Andrew Baker will dwell on sporting past, in response to ‘growing demand for sports nostalgia’the paper said.
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