The Guardian has opened its own 'pop-up' coffee shop in east London.
The café, called #guardiancoffee, opened its doors to customers in Shoreditch’s Box Park this week.
According to a recruitment advertisement posted on the Guardian website, it “is both a coffee shop and space for journalists to work in”.
A spokesperson for the Guardian said: “#guardiancoffee is a fantastic example of how we are bringing our open journalism approach to life, by taking our leading technology reporting to where technology actually is: driving real-time debate and engagement among the creative tech community.
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“People will also be able to drop in to find out more about the Guardian's innovative approach to storytelling, and to enjoy some great food and drinks from local micro-roastery – Nude Espresso.”
The Guardian’s new head of technology coverage Jemima Kiss will also use the coffee shop to host interviews with “key players from London’s Tech City”.
The shop has a collection of iPads available for customers to use, as well as digital displays showing the latest tweets from customers via the #guardiancoffee hastag.
It is not yet clear whether the coffee shop, located in Shoreditch’s Box Park, will be a permanent fixture. “It is a pop-up outlet for the time being, in keeping with the nature of Box Park,” added the spokesperson.
The #guardiancoffee hashtag began trending on Twitter this morning and the project has attracted some wry comment.
Tweets about "#guardiancoffee"
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