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July 29, 2015

Advertising report finds national press is worst-performing ad sector with spend down 6.8 per cent

By William Turvill

Total advertising spend on "national newsbrands" fell by 6.8 per cent in the first quarter of 2015, making it the worst performing market in a new report.

Despite overall UK advertising spend growing by 8.2 per cent to £4.7bn in the quarter, regional newsbrands also suffered, with a 2.3 per cent year-on-year slump to £295m for the period.

The majority of other sectors included in the report – including television, radio and the internet – saw their adspends increase in the period.

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