Total advertising spend on "national newsbrands" fell by 6.8 per cent in the first quarter of 2015, making it the worst performing market in a new report.
Despite overall UK advertising spend growing by 8.2 per cent to £4.7bn in the quarter, regional newsbrands also suffered, with a 2.3 per cent year-on-year slump to £295m for the period.
The majority of other sectors included in the report – including television, radio and the internet – saw their adspends increase in the period.
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