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December 18, 2014

Total Politics drops monthly magazine to go online-only

By William Turvill

Monthly magazine Total Politics is to go online-only, the title has announced.

Costing £3.99, the magazine was last audited by ABC in the year to June 2012, when its circulation was 9,287 (85 per cent free).

Today's move was described as being "part of our wider digital-first strategy".

A statement said: "Total Politics' following online is greater than in print, partly a reflection of our younger audiences inside and outside Westminster.

"Like many media organisations facing the same commercial and editorial realities, we aim to serve our readers in a format that suits them best."

The magazine was distributed to MPs, peers, council leaders and union leaders, with the majority of its copies being free.

Total Politics was launched in 2008 by Conservative political blogger Iain Dale with Tory grandee Michael Ashcroft providing major financial backing.

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Dale promised a non-partisan lifestyle magazine dedicated to all things political.

The title launched carrying an interview with Gordon Brown in the first issue.

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