More paid-for titles will follow Time Out’s "freemium" model, according to the editor of the London issue of the listings title, who has also revealed that the magazine makes a profit.
Time Out, which went free in 2012 after 40 years as a paid-title, this week underwent a redesign of both its London and New York issues.
Caroline McGinn, editor of Time Out UK, said: “This autumn there have been two major launches [men’s fitness title Coach, published by Dennis and Time Inc’s NME] in the freemium market. I can see other brands doing it. I am really proud of what we have achieved in London.”
Time Out distributes an average 308,995 copies a week in London according to ABC. Its last paid-for ABC was 52,198 (including around 10,000 free copies).
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