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PPA backs Swedish firm aiming to launch Spotify for digital magazines in the UK

By Dominic Ponsford

Sweden-based company Readly has announced plans to a launch Spotify-style product for UK digital magazines.

Like Spotify does for music, Readly offers readers unlimited downloads of digital magazines for £9.99 a month.

It launched in Sweden in 2012 and in the US last year and is now courting UK publishers with a view to launching in March.

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