The fourth largest supermarket chain in the country has called for an industry-wide agreement over how to display lads’ mags following intense debate on the issue over recent weeks.

Morrisons said retailers should decide on “a common approach” after the row escalated when the Co-operative Group told publishers they must put the magazines in “modesty bags” or face a ban from their shelves.

Both Nuts and Zoo responded yesterday by saying they would remove their products from Co-op next month rather than comply with the ultimatum.