Conde Nast’s Glamour magazine retained the top spot in the women’s fashion and lifestyle sector despite a loss in sale of 4.6 per cent year on year, according to data released today by ABC.
The handbag-sized monthly fashion and lifestyle title recorded a circulation of 526,145, still well ahead of its rival Cosmopolitan which dropped 6.2 per cent year on year to 441,663.
Elsewhere in the sector More magazine saw a healthy rise of 17.3 per cent to 190,708. The title switched from fortnightly to weekly publication last year after sales slumped. The change and a the introduction of a deal that where it was sold as part of a special offer with Bauer stablemate Heat appear to have turned things around for the title.
High street fashion weekly Look, from IPC Media, also recorded a boost in sales, up 2.5 per cent year on year to 315,410. Its high-end fashion weekly rival, Grazia, saw a small rise of 0.7 per cent but still lags behind with weekly sales of 228,694.
Vogue remained ahead of fashion rivals Elle and Instyle, despite falling 4 per cent year on year to 210,435. Elle dropped 4.1 per cent to 195,192 and In Style recorded a boost of 1.2 per cent year on year to 182,989.
Trojan Publishing’s Women’s Fitness saw a massive rise of 78.6 per cent year on year to 37,604, although just over 25 per cent of those sales were bulk give aways.
The home titles mostly suffered. Woman & Home saw a rise of 4 per cent year on year but Good Housekeeping, Ideal Home, Country Living, House Beautiful, Homes & Gardens and other smaller titles all dropped year on year.
Women’s interests: lifestyle / fashion (all percentages are year on year)
Glamour: 526,145 (-4.6%)
Cosmopolitan: 441,663 (-6.2%)
Good Housekeeping: 410,011 (-4.9%)
Woman & Home: 350,212 (4.0%)
Look: 315,410 (2.6%)
Yours: 301,089 (-10.8%)
Marie Claire: 285,307 (-9.9%)
Prima: 274,063 (-3%)
Candis: 272,145 (-8.1%)
Company: 230,214 (-4.1%)
Grazia: 228,694 (0.7%)
Red: 218,726 (0.9%)
Vogue: 210,435 (-4.8%)
Elle (UK): 195,192 (-4.1%)
More: 190,708 (17.3%)
Instyle UK: 182,989 (1.2%)
Easy Living: 180,034 (-10.5%)
She: 148,860 (-14.1%)
Psychologies: 130,608 (-13%)
Essentials: 102,260 (2%)
Vanity Fair: 101,698 (0.5%)
Tatler: 85,064 (-5.6%)
Women’s interests: Slimming
Slimming World Magazine: 291,730 (2.0%)
Weightwatchers Magazine: 208,438 (-10.3%)
Women’s interests: health / beauty
Healthy: 163,329 (-9.3%)
Zest: 96,754 (-7.5%)
Top Sante Health & Beauty: 85,074 (-8.5%)
Women’s Fitness: 37,604 (78.6%)
Health & Fitness: 35,436 (13.4%)
Women’s interests: parenting
Emma’s Diary Pregnancy Guide: 407,191 (-1.7%)
Your Toddler: 220,000 (12.4%)
Mother and Baby: 60,008 (-9.1%)
Prima Baby: 46,014 (-11.1%)
Women’s interests: home interest
Ideal Home: 194,663 (-12.0%)
Country Living: 192,475 (-3.5%)
House Beautiful: 150,076 (-13.3%)
Homes & Gardens: 135,004 (-6.2%)
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